How Do Search Engines Optimize Site Navigation?
Good navigation is an important element of the site experience that helps people understand where the content they need (i.e., articles, services, contacts) is located and where else they can go on your resource.
If a person finds information quickly, it increases the likelihood that they will stay on the site longer and make a purchase/order a service.
Why your site needs navigation
Competent, user-friendly navigation helps search robots find your site. Logically configured site blocks improve resource indexing when scanning pages via search engine. If there are no navigation links on your site, it's difficult for users to find answers to their queries and for search robots to promote you to the top.
The main advantages of website navigation for your business are:
- Increases the duration of a person's stay on the web resource and reduces rejection rates
- Allows people to access information quickly and easily
- Helps customers find products and make purchases
How does navigation begin? It all starts with a menu that shows users and search engine robots which pages are linked to each other and where to go next. It's very important to place the site search function nearby.
Is the role of search different from navigation? Yes, and it's very important to understand the distinctions between the two.
Many site visitors prefer to search for pages through the search bar. Installing the best possible search bar will provide value to your customers.
How search improves navigation
Imagine that a potential customer comes to your site and wants to find a certain product or a piece of information. If they don't find it, they're likely to go to competitors to search elsewhere.
Isn't that dangerous for your business? It can hurt your bottom line in the following ways:
- reduced conversion rate
- increase in the number of failures
- shortened amount of time spent on the site
Site search results help you understand what people are looking for most often or where the navigation menu does not have a clear direction. If you collect analytics about your search function, you will be equipped to improve navigation based on real-life data. For example, you may choose to add separate pages with the products that people are looking for most often. Even if you already have a division of categories, you may need to make several subcategories to simplify the search for a particular product/service.
The search function is a powerful tool that helps customers find what they need!
This is an opportunity to save users from wasting time exploring your site. People don't have to go from one page to another to search for a product and think about where to go next. In exchange for providing convenience, visitors will be more likely to make a purchase, resulting in higher profits.
Our Evinent Search tool provides everything you need in a search tool. This intelligent search engine supports traffic of up to 100 million users and offers search by attribute, color, synonym, and more. It even provides relevant results for misspelled words. We have a free trial version that allows you to evaluate several key features before purchase. Try it today to learn more about how to increase your conversion rate and enhance your site's customer experience.