Company Blog

What role do synonyms play in e-commerce? Why does your search engine need to be able to search with synonyms? What types of synonyms can be embedded in the site's search engine to better understand your customers and avoid the “No results" page? Learn about how synonyms are used in our intelligent Evinent Search engine.

Why does your site need a navigation system? What is important to consider when developing navigation? Should you worry about whether the search function and navigation are connected? What are the advantages of an enhanced search function, and how can it improve site navigability?

All companies should work on forming a 360-degree view of customers. One of the best ways to achieve this goal is to collect data from different points of contact and create a single client profile. Customer data platforms are the best way to accomplish this.

How does artificial intelligence help save resources and time, and increase conversion by 30 percent? What functions does it perform, and why are they necessary for every brand in the field of e-commerce? Read more in our article to get detailed information about how artificial intelligence can work for your business.

What is CRM and DMP, and how do they differ from CDP? Which platform allows you to get more data about clients? Do you need to use just one of the platforms? What features does the Evinent Analytics platform provide?

Over 50% of internet traffic consists of mobile users. Many e-commerce businesses have two major sources of online sales: mobile applications and websites. What kind of channel can increase your conversion rate, and why?

In this article, we'd like to mark some fundamental differences that make CDP (Customer Data Platform) a unique and versatile option for a variety of businesses in comparison to existing technology solutions. Let's dive more into the main differences between Customer Data Platform and tools like CRM, DMP (Data Management Platform), or Delivery systems.

One of the most important pillars of online marketing is understanding that most consumers are more likely to change online shops or brands if a company doesn't send them personalized communications. That is where we come in. We have created a digital ecosystem with a powerful set of digital solutions designed to satisfy high-level business expectations and enhance individual customer experiences.

What is Customer Data Platform? Why CDP platform is essential for every business in the e-commerce market. How to develop a company and maximize revenues using the digital marketing automation tool Evinent Analytics, without wasting personal time and company budget.