Mobile front office app for an e-commerce retail company
_caijuL.webp)
Project overview
.png){kind=avatar}
Industry
Client Location
Recognition
Provided Services
Type of the Project
Collaboration Model
Duration
Team Size
_408nAh.webp)
Project business objectives
Accelerate the point-of-sale process in physical stores
Reduce manual errors and simplify workflows
Simplify the customer journey (CJM) via a single digital interface
Minimize training time for new retail employees
Gain additional service sales (e.g., delivery, installation, warranties)
Improve transparency and efficiency across departments
Why did the client choose us?
The MFO project started as an ambitious internal initiative. The team was chosen based on their deep understanding of the company’s internal workflows and ability to tackle unconventional challenges. Their speed, adaptability, and familiarity with legacy infrastructure made them a trusted choice.
Process overview
Discovery & Requirements Gathering
Architecture Planning
Roadmap & Feature Planning
Design & Iteration Cycles
Development & Integration
Testing & Continuous Delivery
Maintenance & growth
.svg){kind=icon}
Identified core business needs—accelerated sales, simplified workflows, and reduced training time for in-store staff. Evaluated integration points with ERP, eCommerce platform, and logistics.
_Pp6ZTs.svg){kind=icon}
Designed a modular system architecture to support rapid development cycles, deep API integration, and evolving business requirements. Scalability and real-time connectivity were key considerations.
.svg){kind=icon}
Outlined an iterative development roadmap, structured around major concept overhauls (six to date). Prioritized features based on business impact and employee feedback.
.svg){kind=icon}
UX/UI design adapted to changing devices and use contexts, refined across multiple redesigns to maintain clarity and usability for frontline retail staff.
.svg){kind=icon}
Implemented core features in Ionic with custom API integrations for internal services. Real-time data processing was prioritized for pricing, inventory, and delivery logistics.
.svg){kind=icon}
Deployed directly in production with real-time monitoring. Feature releases were tested live, with fast rollback mechanisms for stability. Updates ranged from daily hotfixes to major monthly overhauls.
.svg){kind=icon}
Project remains active with continuous improvements—20+ features/month. Evolving with internal processes, it has become a central tool for store operations and company-wide digital strategy.
Discovery & Requirements Gathering
Identified core business needs—accelerated sales, simplified workflows, and reduced training time for in-store staff. Evaluated integration points with ERP, eCommerce platform, and logistics.
Architecture Planning
Designed a modular system architecture to support rapid development cycles, deep API integration, and evolving business requirements. Scalability and real-time connectivity were key considerations.
Roadmap & Feature Planning
Outlined an iterative development roadmap, structured around major concept overhauls (six to date). Prioritized features based on business impact and employee feedback.
Design & Iteration Cycles
UX/UI design adapted to changing devices and use contexts, refined across multiple redesigns to maintain clarity and usability for frontline retail staff.
Development & Integration
Implemented core features in Ionic with custom API integrations for internal services. Real-time data processing was prioritized for pricing, inventory, and delivery logistics.
Testing & Continuous Delivery
Deployed directly in production with real-time monitoring. Feature releases were tested live, with fast rollback mechanisms for stability. Updates ranged from daily hotfixes to major monthly overhauls.
Maintenance & growth
Project remains active with continuous improvements—20+ features/month. Evolving with internal processes, it has become a central tool for store operations and company-wide digital strategy.
Challenges we faced and how we overcame them
Creating a Fully Real-Time, Online-Only System
solution
The application needed to operate exclusively in online mode, relying heavily on APIs for every interaction—from product availability to payment verification. To support this, the team implemented robust API integration protocols with fallback handling and real-time error monitoring. Early issues with data duplication due to containerization were resolved through architectural refinements.
Iterative Development Without Traditional MVP or QA Environments
solution
With a fast-paced internal deployment model, the team adopted a “release-to-production” approach, skipping traditional MVP or staging phases. New features were deployed live with rapid rollback capability, allowing the team to fix issues immediately based on real-time usage. This method helped keep momentum without sacrificing responsiveness.
Managing Growing Complexity and Evolving Business Requirements
solution
Over six years, the application underwent six major redesigns to keep pace with new device types, platform requirements, and retail policies. Each redesign was grounded in real-world staff feedback and usage data, allowing the team to continuously refine the UI while maintaining a low training threshold for new users.
Ensuring Consistent Integration with a Changing Ecosystem
solution
The app is tightly connected to the company’s ERP, eCommerce site, logistics systems, and banking APIs. As these systems evolved, the team maintained consistent functionality by designing modular service layers and maintaining close collaboration with infrastructure stakeholders.
Supporting Business Growth Without Scaling Infrastructure Costs
solution
Instead of scaling hardware or infrastructure, the business chose to scale efficiency. The MFO app enabled a 35% reduction in floor staff while improving service speed by up to 300%. The lean architecture and low resource overhead guaranteed that the app stayed cost-effective even as feature scope expanded.
Key security measures
Protecting sensitive operational and employee data was a critical requirement for the Mobile Front Office (MFO) application. Although the system does not process external client payments, it operates within a highly integrated enterprise environment and required a security-first approach. The development team implemented a practical and reliable security framework aligned with internal policies and usage patterns.
_7nhmF7.svg)
Corporate SSO Integration
The app uses a centralized Single Sign-On system to authenticate employees. Access levels are defined by role, guaranteeing users can only access features relevant to their position and responsibilities.
_uhOSrX.svg)
Real-Time Access Control
As the application functions solely in online mode, all interactions pass through secure API endpoints. This eliminates the risks associated with offline data storage and helps prevent unauthorized access.
_T6Aogn.svg)
Behavioral Monitoring
Firebase and GA4 are used to track app usage, monitor suspicious activity, and gather operational insights, providing an additional layer of behavioral security.
_Ega6ZG.svg)
No Data Persistence on Devices
To minimize exposure, the app avoids storing sensitive data locally on employee devices. All critical operations are conducted server-side in real time.
_4MBFB4.svg)
Error Logging and Rollback
In the event of disruptions or integration failures, detailed logs are recorded and used to trigger instant rollback protocols—minimizing the potential impact on operations.
Technology Stack
Frontend
- Frameworks & Platforms: Microsoft .NET, C#, Ionic Framework, Angular
- Mobile Support: Cross-platform support for Android and iOS devices
- UI Technologies: Native mobile UI components with adaptive layouts for retail use
.svg)
Backend
- Architecture: Custom API integration with the company's internal systems
- Connected Services:
- ERP and inventory systems
- eCommerce platform
- Internal logistics and delivery scheduling
- Payment providers and credit broker APIs
- ERP and inventory systems
.svg)
Infrastructure
- Hosting: On-premises, company-managed infrastructure
- Access Control: Role-based access via corporate SSO
- Data Handling: All sensitive operations processed in real time with no local data persistence
Notifications & Messaging
- Push Notifications: Firebase Cloud Messaging
- User s & Reminders: In-app notifications for shifts, training, and promotions
Monitoring & Analytics
- Monitoring Tools: Firebase Analytics and Google Analytics 4
- Operational Insights: Behavior tracking for feature usage and error detection
Deployment
- Release Strategy: Manual deployment model with live updates and rollback capability
- CI/CD: Not implemented; updates managed directly in production for speed and flexibility
Limitations & ongoing improvements
While a formal security audit has not yet been conducted, the system continues to evolve with increasing attention to data protection. As the app expands to support additional internal services, new layers of monitoring, validation, and compliance will be incorporated to align with emerging standards and company-wide security expectations.
Features
Real-Time Inventory Visibility
Displays current product availability across stores, warehouses, and regional stock, helping sales staff make informed recommendations instantly.
Sales Intelligence
s employees to promote focus products, view potential earnings, customer reviews, and active promotions—driving upsells and increasing motivation.
Workforce Scheduling
Includes an internal job board for managing shifts, trading schedules, and filling in for absences during peak hours (e.g., "red zone" load periods).
Smart Recommendations
Uses a decision-tree system to guide new employees through product consultations based on customer needs—simplifying the sales process.
Flexible Order Fulfillment
Supports cross-store orders, express delivery, scheduled reservations, and next-day pickup—handled directly through the app.
Integrated Checkout
Enables QR-based payments, automatic invoice generation, and real-time order binding without needing fixed POS terminals.
Loyalty & Bonuses
Displays client bonus balances, converts partner bank loyalty points into store credits, and flags applicable promo coupons.
Credit Broker Engine
Connects with multiple banks to compare loan offers, complete biometric verification, and finalize credit-based purchases—all in one flow.
Retail Toolset
Built-in barcode scanner, product comparison, price checker, and dynamic accessory recommendations tied to specific SKUs.
Internal Communication
Push notifications for shift changes, mandatory training, bonus updates, and performance rankings—keeping staff informed and engaged.
Customer satisfaction metrics
_sbKgYf.svg){kind=icon}
_0eVF0T.svg){kind=icon}
_3Ztnvk.svg){kind=icon}
.svg){kind=icon}
Impact on company’s business growth
The Mobile Front Office app has played a strategic role in the company’s retail transformation:
Operational Efficiency
By automating internal workflows and eliminating paper-based processes, the app significantly optimizes daily operations across store locations.
Workforce Optimization
A 35% reduction in floor staff was achieved without sacrificing service quality—thanks to improved task automation and real-time support tools.
Competitive Advantage
The app established a digital edge for the business, becoming a core element of internal strategy and setting a benchmark competitors have attempted to replicate.
Cost Reduction
Lower onboarding and training costs, along with fewer support tickets, allowed resources to be reallocated toward innovation and service improvement.
Scalability
With its modular architecture and deep integrations, the solution now supports additional internal functions and is well-positioned for continued expansion.
Project results
Daily Operational Backbone
The app became an indispensable tool for retail staff, powering everything from order creation to shift management across hundreds of locations.
Direct System Integration
Deep integration with ERP, logistics, banking, and eCommerce systems created a unified internal ecosystem that accelerates daily workflows
Agile Delivery at Scale
A compact yet efficient team continues to release new features and improvements, responding quickly to business demands and user feedback.
Wide User Adoption
The platform supports thousands of active in-store users, contributing to a more connected, productive, and digitally-enabled workforce.
Foundation for Innovation
As a living project, MFO serves as a base for introducing additional internal services and has evolved into a strategic asset within the company’s digital roadmap.
Client feedback
.webp)
78%
Enterprise focus
20
Million users worldwide
100%
Project completion rate
15+
Years of experience