Legacy application migration for E-Commerce scalability and performance

United States
E-commerce
Platform modernization

Project overview

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Industry
E-Commerce (retail)
Client Location
United States
Recognition
Increased revenue, improved customer satisfaction, and expanded global reach
Provided Services
Platform modernization, UX/UI redesign, API integration, system optimization
Type of the Project
Legacy application modernization
Collaboration Model
Dedicated development team
Duration
12 months
Team Size
10 (project manager, business analyst, frontend developers, backend developers, QA engineers, and a DevOps specialist)

Project business objectives

01
Replace the outdated platform with a scalable, future-ready e-commerce system.
02
Enable seamless integration with third-party systems such as payment gateways and marketplaces.
03
Optimize website performance to reduce load times and improve user experience.
04
Expand functionality to support international sales with multi-currency and multi-language features.
05
Increase operational efficiency through automation and enhanced system reliability.

Why did the client choose us?

The client valued our extensive experience modernizing legacy e-commerce platforms and delivering scalable, high-performance solutions. Our proven ability to tailor approaches to specific business needs and a strong focus on security and operational efficiency was crucial in their decision to collaborate with us.

Process overview

Challenges we faced and how we overcame them

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Challenge: Outdated Monolithic Architecture
Solution

The legacy platform relied on a monolithic, rigid, and difficult-to-scale architecture. To address this, we transitioned to a cloud-based microservices architecture. This approach improved scalability, enabled independent component deployment, and enhanced system resilience. Rigorous testing ensured seamless functionality across all modules.

Challenge: Poor Performance and Slow Page Load Times
Solution

Inefficient code and server bottlenecks hindered the platform's performance. We optimized the codebase, implemented a Content Delivery Network (CDN), and introduced lazy loading techniques. These changes significantly reduced page load times, improving the overall user experience and increasing site engagement metrics.

Challenge: Lack of Mobile Support and Responsive Design
Solution

The lack of mobile optimization resulted in a poor user experience on smartphones and tablets. We redesigned the platform with a mobile-first approach, ensuring full responsiveness and an optimized user interface (UI) for all devices. User testing validated the design's effectiveness and usability.

Key security measures

The client prioritized the safety of sensitive patient data, which required robust protection against potential breaches. To meet these demands, we implemented a vast security framework designed to handle critical data with the highest standards of confidentiality and integrity.

SSL Encryption

Secure data transmission was guaranteed through industry-standard SSL encryption, preventing unauthorized interception of customer information.

Role-Based Access Control (RBAC)

Implemented to ensure that only authorized personnel can access specific system features and data, minimizing the risk of internal threats.

Advanced DDoS Protection

Bot protection mechanisms were introduced to prevent distributed denial-of-service (DDoS) attacks, ensuring uninterrupted platform availability.

Data Masking

Sensitive customer data, such as payment and personal details, was safeguarded through data masking techniques, rendering it unreadable to unauthorized users.

Regular Audits and Penetration Testing

Conducted continuous security and penetration testing to identify vulnerabilities and reinforce system defenses proactively.

Technology stack

Integration of third-party systems

Payment Gateways
Stripe, PayPal
Marketplaces
Amazon, eBay
Analytics
Google Analytics, Mixpanel
Marketing Tools
Mailchimp, HubSpot

Features

01
AI-Powered Search and Filters

Integrated a dynamic search engine with real-time filtering capabilities, allowing customers to quickly and easily find the needed products.

02
Globalization Support

Implemented multi-language and multi-currency functionality to seamlessly serve international customers and expand the client's global reach.

03
Mobile-First Responsive Design

Redesigned the platform with a mobile-first approach, ensuring an optimal user experience across all devices for on-the-go shoppers.

04
Personalized Product Recommendations

Leveraged AI algorithms to deliver tailored product suggestions, enhancing sales opportunities and customer satisfaction.

05
Real-Time Order Tracking

Enabled customers to monitor their orders in real-time, boosting transparency and trust in purchasing.

Customer satisfaction metrics

Conversion Rate Growth
Achieved a 21% increase in conversion rates through enhanced user experience and faster load times.
Higher Average Order Value (AOV)
Boosted AOV by 17%, driven by personalized recommendations and optimized product discovery.
Reduced Bounce Rate
Lowered bounce rate by 19% due to improved page performance and mobile responsiveness.
Enhanced Customer Loyalty
Improved Net Promoter Score (NPS) from 30 to 42, reflecting higher customer satisfaction and trust.

Impact on company’s business growth

Our comprehensive modernization efforts have significantly contributed to the client's business success by streamlining processes, improving operational efficiency, and integrating advanced technologies.

Market Expansion
Enabled global operations with advanced localization features, allowing the client to penetrate new international markets effectively.
Operational Cost Savings
Automation of critical processes reduced operational costs by 12%, freeing resources for strategic investments.
Improved Customer Retention
Enhanced platform reliability and performance boosted customer loyalty, contributing to long-term business growth.
Scalability for Future Growth
The modernized architecture supports increased traffic and expanding product catalogs, ensuring the platform remains robust as the business grows.

Project results

The modernization project delivered exceptional results, paving the way for the client's long-term growth:

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Global Scalability
The platform now supports international operations with seamless multi-language and multi-currency features.
Enhanced Performance
Optimized architecture and AI-driven features significantly improved the user experience and operational efficiency.
Improved Business Insights
Robust reporting and analytics tools provide actionable data to support strategic decision-making.
Future-Ready Infrastructure
A scalable backend architecture ensures the platform remains reliable as traffic and business demands grow.

Deliverables

  • Fully responsive e-commerce platform optimized for mobile and desktop.
  • Scalable, cloud-based backend with integration of multiple third-party APIs.
  • AI-powered search and personalized product recommendation system.
  • Comprehensive reporting and analytics suite for real-time insights.

Client feedback

The client expressed high satisfaction with the results, highlighting the seamless global operations enabled by the new platform and the substantial revenue growth achieved. They commended our team's expertise, dedication, and ability to deliver a solution that exceeded their performance, scalability, and user experience expectations.

Secure data synchronization and legacy migration for a healthcare client

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Infrastructure setup
NDA

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Secure data synchronization and legacy migration for a healthcare client

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78%

Enterprise focus

20

Million users worldwide

100%

Project completion rate

15+

Years of experience

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