How to optimize your online store's search function
In eCommerce, a search bar with artificial intelligence generates at least 50% more in revenue. But many people still miss the point that it's not enough to put a simple search function on their sites. It's also important to regularly upgrade and improve it.
Site search is an invaluable business tool that increases conversion rates and improves the customer experience. As a business owner, optimizing search settings provides value to users and empowers you to stand out from competitors.
Why do you need to optimize your site's search bar?
Companies that pay attention to improving their search functions receive the following advantages in return:
- Reduced number of search failures
- Increased conversion rate
- Quickly matching customers to desired products
- Effective A/B testing for maximum results
- Improved the user experience
- Personalized content.
- Thorough analytics to better understand customers
Top 5 ways to increase search efficiency
Have you set up a basic search function and decided that it's enough? Discard those thoughts and think about ways that you can add useful features above and beyond your current base design.
1. Filter results
Give people the opportunity to not only enter a query in the search bar, but to also customize its results. Let customers apply filters by price, color, style, etc. Narrow down the search as much as possible.
This way, it will be far more likely that a customer will be able to find the right product in a timely manner.
Do you like it when a smartphone helps you type a message faster and offers word options? Why not implement such a function on your site? Smart autofill or query suggestion is a great user interface tool.
With this function, a list of potential options will populate when a customer enters their query. How does this benefit you?
- The client spends less time typing and can explore site pages faster.
- People make fewer mistakes when entering a query, which reduces the frequency of typos.
3. Personalization of results
Everyone is selfish to a certain extent and loves special attention. People have become accustomed to personalized search results (which, for example, Google offers). You can also personalize the results on your site, taking into account each user's behavior. In other words, the client will receive highly relevant offers that show they matter to you.
How will this help you? People will see products that are relevant to their interests and will be more likely to buy. And this, of course, will increase your profit.
4. Competent analytics
The need for competent analytics follows from the above paragraph. If you conduct high-quality analytics, you can easily understand what your clients are interested in, which products are searched for most often, and which items are not in demand. With this information, you can filter products out of your inventory and only carry things that users are interested in purchasing. This way, you can increase your competitive advantage by basing your product offerings on actual customers' shopping habits.
5. User experience and search design
To increase the effectiveness of your search bar, try to use different colors to help it stand out. For example, make the search field one shade and the contour another. Do the same with fonts. Add a magnifying glass icon so that users can quickly find the search bar. Put it in a prominent place so that visitors don't need to waste time.
Be sure to evaluate the speed of your search function. It should be as close to instantaneous as possible.
If you are looking for a smart search engine for your site, don't wait to explore the possibilities of Evinent Search. Our tool has all of the necessary features to improve the search function on your site and convert potential leads to long-term, loyal customers.