Customer Data Platform (CDP)

A Customer Data Platform (CDP) is a type of packaged software that creates a persistent, unified customer database that is accessible to other systems.

Data pulled from multiple sources is cleaned and combined to create a full-range customer profile.


The CDP market reached $1 billion by 2019 because of urgent, growing interest in tools capable of dealing with big data that can also provide relevant tactics and marketing strategies.


Why are CDPs important for any business?


Some CDPs like Evinent Analytics provide additional functions, such as marketing performance measurement analytics, predictive behavior and decision modeling, and communicative tools.


Based on evaluations from companies that use the Evinent Analytics platform, our tools and features are:

  • user-friendly and easy to navigate
  • centralized, with a single database for customer profiles and other data from any internal or external source
  • accessible by external systems and structured to support marketers' needs for campaign management, marketing analyses, and business strategy
  • holistic in nature to provide a 360-degree view of the customer
  • able to divide customers into different groups by trait or characteristic
  • capable of predicting the optimal way to engage with each customer based on their unique behavioral profiles


We believe that technology can change our lives for better. In a highly competitive world, we look for effective tools to help us make money, achieve personal wellness, and save time.


Our brand new product platform, Evinent Analytics, can bring a fresh perspective to any sector to help you grow your business, including E-commerce, HR, Logistics, Healthcare and more.


Evinent Analytics is an innovative customer data platform that provides the kind of accurate analysis and marketing communications you need to maximize revenues and increase the efficiency of your business.





Managing out-of-stock products on ecommerce sites

When a customer does not find a product on your site, they assume that you are not selling it and leave to look at competitors' offerings.

Imagine that someone is digging through your site or looking for a product directly by using your internal search. If they don't find what they're looking for, they'll assume that you don't stock it.

Search Engines: Solutions for Your Website

Search engines are smart machines that provide quick answers. They exist to discover, understand, and organize web content to offer the most relevant results to users' questions.

If your site can't be found, there's no way you'll ever show up in the results page.

The same is true for online shops and other ecommerce companies that need to maximize effectiveness and revenue by helping their potential customers find the right products and services on their websites.

Fighting Fraud in Logistics & Transportation

It's tough to succeed in the logistics and transportation industry, especially with long-distance routes.

A highly competitive market and low profit margins push companies to be proactive and quickly make decisions to stay ahead.

Considering that there's little room for error in such an environment, fraud can pose a significant, or even existential, threat. For example, in 2016, a logistician was arrested for embezzling nearly $2 million over a three-year period.

Smaller and midsize companies are under threat as well. On average, midsize companies lose around $150k a year to fraud.


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Evinent GmbH is a Germany-based company specializing in platform development for mobile devices and delivering B2B/B2C solutions without compromising on outstanding user experience. At Evinent, we take pride in transparency and detailed planning throughout the entire process. Our goal is to empower our customers to increase profits, expand their businesses, and drive growth.
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