Using Control Groups for Effective Sales Marketing in E-commerce

We strongly stress to send the most appropriate message to less audience rather than the wrong message to all.



Companies struggling to increase sales should think of key question considering their strategies:


On many platforms you can't find the answers to these questions, so sometimes companies waste their money on newsletters that could be distributed with altogether. Natural changing tendencies in the target audience could cause businesses to believe that this marketing strategy is working.


The same sort of meaning applies to mailings and other forms of customer's communication, such as push notifications, SMS, landing pages, and different messengers.


Now, imagine that after each mailing (or other communication), you need to answer the following questions:


  1. How many customers rest as your supporters at a long-time distance with of your company without your message?
  2. Is your database tired of you? If you send a lot of boring messages to the audience, then after a while, customers will quit doing responses.
  3. Have you sent the message to the “wrong" or “right" customer group? Just assume, you advertised the most expensive cars to customers with the lowest income. Such newsletters can even reduce profits because a client may be more inclined to work with a competitor whose communications propose real value for them.


Our customer data platform, Evinent Analytics, is designed to define the control groups that are most likely to be interested in your content based on precise analytics provided by our platform tools.


Additionally, when your message has been sent to your control groups, you can always check the reaction of each customer to the newsletter. After defining your control groups, future mailings would be fully targeted to the specified audience without producing the spam effect of sending a mass message.


Applying control groups will help you determine which types of communications drive client interaction and the optimal timeline for sending messages to increase profit.


Compared to most online analytics services that do not have professional tools for establishing customized control groups, Evinent Analytics will help you increase your revenue and monitor the growth generated by each of your communications.




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Evinent GmbH is a Germany-based company specializing in platform development for mobile devices and delivering B2B/B2C solutions without compromising on outstanding user experience. At Evinent, we take pride in transparency and detailed planning throughout the entire process. Our goal is to empower our customers to increase profits, expand their businesses, and drive growth.
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