The search function is a mandatory element of any client-oriented site. What should it be like? What is important to add? What is better not to use? What opportunities can the Evinent Search engine provide?

What are cookies and their role in setting up ads? What's happening with cookie support in 2021? Is there an alternative to cookies? Methods for setting up ads without cookies.

Search functions on sites help to increase sales and improve the level of service. What kind of search engine should you choose based on function? These are the most important factors that search engines should have for your site.

What is customer-oriented marketing? Why should companies distinguish between their customers? How can you improve customer focus? These are the best methods for increasing consumer loyalty to your brand.

What is the difference between UPC (universal code) and SKU (product code)? What role does the article play for companies that offer their services online? Is it worth implementing the “search by article" function on your site? What benefits do you get?

What is zero-party data and how companies get it? How important are they for your business? Discover the advantages of zero-party data, value for analysis, and how the Evinent Analytics tool will help your business.

Does user behavior affect a site's position in Google search results? How can «click-through rate» (CTR) be used for SEO and site promotion?

Personalizing product recommendations provides significant benefits to both you and your customers by improving efficiency. Recommendation blocks allow shoppers to buy more goods without seeing items that aren't relevant to their needs. Evinent Analytics can help you create personalized ads to entice customers to buy.

A smart site search engine is an essential tool for increasing sales. What key features should a site search engine provide in order to satisfy customer requests and help companies sell more?