The customer lifetime value (CLV) or loan-to-value (LTV) and its role for business development
Customer lifetime value is a key indicator that affects customer relationships and revenue for businesses. What issues can CLV solve? How does it help run a business? How can you improve customer relationships to increase CLV?
How to attract customers in the field of e-commerce: marketing trends in 2021
Smart site search engine, intelligent search technology, multi-channel shopping, and other e-commerce marketing trends. What should marketers pay attention to in order to promote online businesses in 2021? What should they do to reach the TOP and beat the competition?
How can you use intelligent search with Progressive Web Apps?
Progressive Web App (PWA) is changing the world of e-commerce. What is this unique technology, and what opportunities does it offer? How does PWA affect your conversion rate? Using Evinent Search leads to three times more page views.
How to use data about new consumers in the e-commerce market to increase sales
Why is it important for all companies that want to grow and develop to take into account the interests of children born after 2010? What is Generation Alpha? What are the typical features of children in Generation Alpha? Why is this demographic such an important link in the e-commerce market?
Conversion Efficiency of Websites and Mobile Apps: Numerical Data and Arguments
Over 50% of internet traffic consists of mobile users. Many e-commerce businesses have two major sources of online sales: mobile applications and websites. What kind of channel can increase your conversion rate, and why?
Why is the Search Bar a Significant Factor for E-Commerce Sites?
The search bar is a significant factor for e-commerce sites.
What goals does the search bar help achieve, and why do online businesses need one? Research supports the need for an efficient search bar to increase sales and improve the user experience.
What is e-commerce A/B testing? How does the test help improve the effectiveness of an internet resource?
A/B testing (split-testing) is an effective marketing analysis method for finding the best business solutions. With competent testing, you can both increase your conversion rate and project future online income. What is split testing and how does it work?
Why should companies collect and analyze customer data in e-commerce?
What is customer data in e-commerce and what we should do with it? What are the main types of customer data. How is the collection and analysis of customer information related to the success of a business strategy and the conversion rate of advertising offers?
IT Technologies for Fighting Fraud in Business Operations
Fraud and scams happen in all kinds of companies in virtually every industry.
It's a pity, but organizations don't take enough steps to fight back against fraud. This lack of initiative is either because it does not occur every day or because companies, both public and private, don't have enough experience and professional resources to manage the task.
