Mobile commerce, or M-commerce, sales have recently become more of a priority for everyday users. The demand for mobile apps has grown, which is good for startups and businesses that are already successful.

The main advantages include the following:

• Increasing sales: People have their phones in their hands 24/7, so they are more likely to buy impulsively.
• Business scaling: This is especially important for startups.
• Better customer experience: Leverage the ability to send push notifications and discounts.
• Public relations: Increase the company's image with customers.

You can create a single-platform (Android or iOS), web, or cross-platform mobile app. The third option is preferable since multi-platform mobile app development allows you to work with the same code on different operating systems.

Here are some advantages of cross-platform mobile app development:

• Users can enjoy the same application on different devices.
• Businesses can go to market faster and start attracting customers.
• Developers can reuse source code and fix bugs quickly.

What eCommerce Apps Should Look Like

Let’s consider the main trends in this direction, including these features:

• Chatbots with AI for online chats
• Integration with augmented reality
• A broad selection and the ability to save your favorite products
• Voice assistants to simplify the process of searching for goods and placing orders
• One-click purchasing to increase user convenience
• Personalization of content to improve the user experience

Forecasts from Insider Intelligence about M-commerce volume are promising. By 2024, M-commerce will reach $620.97 billion. If you want to be in demand and relevant with your customers, think about multi-platform mobile app development right now to avoid missing out.