How does artificial intelligence help save resources and time, and increase conversion by 30 percent? What functions does it perform, and why are they necessary for every brand in the field of e-commerce? Read more in our article to get detailed information about how artificial intelligence can work for your business.
How artificial intelligence affects the e-commerce space
Up until recently, artificial intelligence seemed like something distantly scientific and mysterious. People believed that it would happen in the future, but they never believed that they would see it for themselves. The future has already arrived with new technologies to transform the world of e-commerce.
Artificial intelligence is already being used by empire companies like Facebook and Amazon. It allows you to improve your company's user experience and increase sales.
Many people wonder what artificial intelligence is and why is it so important for business today. Artificial intelligence is a tool that can be used to easily manage an online store. In fact, this is the intelligence aspect of the machine. It can make decisions, learn, solve problems, and perform many other advanced functions.
Let's take a closer look at the advantages of artificial intelligence and how it works in the field of e-commerce.
Five reasons to choose artificial intelligence for your online store
This useful tool provides the following benefits:
- Increased conversion rates: Due to the work of artificial intelligence, the quality of service is improved. People buy more often because they like the store and what it has to offer.
- Time savings: Automation of certain processes like the introduction of chatbots speeds up the process of responding to requests.
- Reducing the number of errors: Artificial intelligence is a machine. It helps to avoid problems that happen because of the “human factor."
- Comfort to potential customers: Artificial intelligence helps improve the individual user experience. Thanks to this, customers are more likely to enjoy the process of interacting with your company.
- Saving resources (including human resources): The machine can take on a lot of responsibilities. This allows you to reduce staffing needs and increase the productivity of people who previously performed those tasks.
What functions does artificial intelligence perform in e-commerce?
The task of any brand on the internet is to provide a personalized experience. Otherwise, you may find yourself on the list of companies that are not interesting to users. If you turn to artificial intelligence, you will be able to effectively segment customers and analyze their purchasing patterns in order to use them in your favor in the future.
Artificial intelligence allows you to offer clients personal content tailored to their interests.
Another important function is freeing you from the important duty of being in touch 24/7. Users can get automated answers to basic questions through the use of chatbots. People want to have an answer to their request at lightning speed. But can any of us afford to always stay in touch? Different life circumstances do not always allow this. Therefore, artificial intelligence becomes your assistant. You can be in touch with customers at any time.
Recent surveys show that over 1,000 business leaders believe that using chatbots for customer service is the best artificial intelligence application.
Let's move on to voice search. This is another important function that has become possible thanks to artificial intelligence. Voice search serves as the assistant to modern customers (remember Apple's Siri). You are sure to fall in any ranking of popular companies if you do not satisfy this modern need.
Online stores that have both a voice and visual search function can increase their conversion rates by 30 percent.
Voice search is a manifestation of caring about your customers' time. And if they see that you're committed to providing convenience, then loyalty increases. You become a friendly go-to brand. Artificial intelligence simplifies navigation and the overall purchasing process.
Increase sales with Evinent Search
Our search engine is based on artificial intelligence. With Evinent Search, you will be able to provide customers with a personalized experience and increase your sales as a result. Our intelligent system generates traffic of 100 million users and works in any industry.
Do you believe that the future has already arrived? Try it for yourself, and rate our demo version of Evinent Search. A personal manager will help with setup and answering any questions.
