Company Blog

Discover the main steps to scale your marketing and become a leader in your segment. Learn how to beat the competition with the help of modern digital technologies. uate the capabilities of the Evinent Analytics platform for predictive analytics.

What are recommendation blocks on a site for? What problems can they help solve? Recommendations may appear in different locations on sites. What is the best format for using recommendation blocks to attract customers and increase sales?

What is customer-oriented marketing? Why should companies distinguish between their customers? How can you improve customer focus? These are the best methods for increasing consumer loyalty to your brand.

What is the difference between UPC (universal code) and SKU (product code)? What role does the article play for companies that offer their services online? Is it worth implementing the “search by article" function on your site? What benefits do you get?

Why is it important for all companies that want to grow and develop to take into account the interests of children born after 2010? What is Generation Alpha? What are the typical features of children in Generation Alpha? Why is this demographic such an important link in the e-commerce market?

A/B testing (split-testing) is an effective marketing analysis method for finding the best business solutions. With competent testing, you can both increase your conversion rate and project future online income. What is split testing and how does it work?

Retail shopping practices have dramatically changed over the years, creating new opportunities to apply technology in different ways and increase revenue. However, many things remain the same. Shoppers continue to check prices, compare products, read reviews, and consult friends or social media before buying. This article unpacks what is hidden in the phrase “omni-channel retail practices."

Mortgage fraud can lead to long-term, widespread schemes to illegally obtain money and property. Fraud in its simplest form is an intentional misrepresentation when one party deceives another by presenting inaccurate information or facts. Housing or mortgage fraud can be committed by individuals who intend to occupy a property as a primary residence or by groups who commit fraud with the help of rental properties.

Tax fraud occurs when an individual or a firm deliberately falsifies data on a tax return to reduce the amount of taxes owed or avoid paying taxes altogether. In the U.S., taxpayers are required to file a tax return and pay the correct amount according to their respective incomes, deductions, etc.

The pharmaceutical industry is among the wealthiest and most influential sectors with annual sales expected to exceed $2 trillion in 2020. However, it is also one of the most complicated industries in terms of preventing and detecting fraud.

Insurance fraud is any act that intentionally violates an insurance process. This occurs when claimants attempt to obtain some benefit or advantage they are not entitled to or when an insurer deliberately denies some benefit that has to be provided. Insurance fraud poses a significant problem to society. Governments and businesses have to take action to block or reduce its negative influence.

Fraudulent activity in healthcare is generally related to insurance, billing, or treatment. Insurance fraud occurs when a company or a person cheats an insurance company or state healthcare program. The exact methods can vary since scammers are always inventing new tricks to undermine the law.