Scaling e-commerce for a leading central asian retailer
Project overview
Project business objectives
Scale the platform to handle high traffic during peak shopping seasons.
Enable real-time inventory and price updates across thousands of products.
Offer personalized shopping experiences, including recommendations and specialized notifications.
Integrate diverse payment options, including real-time credit comparisons from multiple banks.
Ensure security and reliability to protect sensitive customer data and maintain uptime.
Reduce infrastructure costs while maintaining scalability.
Why did the client choose us?
The client valued Evinent’s deep expertise in e-commerce development and long-term success with enterprise platforms. Our proven ability to handle complex integrations and optimize platforms for both performance and cost-efficiency was a decisive factor.
Process overview
Challenges we faced and how we overcame them
solution
With the client’s need for diverse payment methods, Evinent applied its extensive experience to integrate a broad range of options. Each integration involved detailed security checks, collaboration with providers, and a robust testing protocol to ensure secure and error-free transactions.
solution
To handle traffic surges, especially during sales events, Evinent implemented scalable infrastructure, load balancing, and continuous monitoring. Extensive load testing ensured the platform’s ability to handle thousands of concurrent transactions. Additionally, Evinent scaled its support team during high-demand periods, adding extra developers and QA specialists to maintain stability and address any issues immediately.
solution
For an e-commerce platform managing tens of thousands of daily transactions, real-time updates on inventory and pricing are essential. Evinent implemented a real-time data synchronization system, enabling quick updates across multiple warehouses and ensuring accurate stock levels and pricing on the platform.
solution
To enhance user engagement, Evinent developed personalized features, including product recommendations, custom email campaigns, and push notifications based on user behavior. The platform now offers custom product blocks on the website, improving relevance and increasing conversion rates by presenting users with items that match their preferences.
solution
Evinent built an intelligent search system that includes synonym matching, brand filtering, and popular item suggestions. The search engine also supports voice search, providing a more accessible and user-friendly experience, and enabling users to find relevant products quickly and efficiently.
solution
Evinent integrated the e-commerce platform with the client’s network of offline stores, enabling a unified experience across channels. This integration allows customers to share purchase history, loyalty points, and special dates (such as birthdays) between online and offline shopping, enhancing customer loyalty and engagement.
solution
To avoid unnecessary infrastructure costs, Evinent optimized the hosting setup, ensuring the client only pays for the services that meet their actual needs. This approach provides scalable infrastructure at a lower cost, helping the client maintain a lean and cost-effective operation.
Key security measures
Ensuring the safety of user data and protecting the platform from potential threats is paramount for the company. Evinent implemented a comprehensive security framework designed to meet the high standards required for a high-traffic e-commerce platform.
Integration with Cloudflare provides robust protection against DDoS attacks, which are particularly common during high-traffic periods. Cloudflare’s technology effectively blocks malicious traffic, ensuring uninterrupted service for legitimate users.
All code is developed with security in mind, adhering to best practices to prevent common vulnerabilities, such as code injection and cross-site scripting (XSS) attacks.
The platform includes modules designed to filter and cleanse user-submitted content, removing potentially harmful scripts.
Using Grafana and custom s via Telegram, the platform is monitored 24/7. Immediate s allow quick action on potential threats, supporting early detection and incident mitigation.
Each payment integration undergoes rigorous testing, including code-level checks, internal QA validation, and final validation with business and payment partners.
Compliance with financial security standards
Evinent’s secure integration of payment solutions ensures compliance with financial industry standards through:
Technology stack
Features
Real-time credit broker comparisons and diverse payment options.
Custom product blocks, notifications, and AI-driven recommendations.
Voice search, synonym matching, and popular product suggestions.
Inventory and pricing synced across all warehouses.
Unified online and offline customer data.
Customer satisfaction metrics
Impact on company’s business growth
Evinent’s solutions have directly contributed to the business's sustained growth:
The new platform has enabled the company to handle higher sales volumes, particularly during sales events.
The enhanced platform supports the shop's reach across Kazakhstan and into Kyrgyzstan, with potential for further expansion.
Optimized infrastructure and automation have reduced IT costs, allowing the firm to focus resources on business growth.
Project results
The collaboration with Evinent delivered the following key results:
Deliverables
Client feedback
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78%
Enterprise focus
20
Million users worldwide
100%
Project completion rate
15+
Years of experience