Imagine that a customer goes to an online store, does not find the right product, and then moves on to a competitor. Since the product the customer wanted is not found, the store is losing a "hot" customer who is prepared to make a purpose. A bad search is a conversion eater; it takes up to 50% of buyers away from the site. According to statistics, visitors who use the search function on a site are more likely to make purchases. These are exactly the customers that marketers are fighting for.
Hotter than ever: Don't lose your most priceless customers
Imagine that a customer goes to an online store, does not find the right product, and then moves on to a competitor. Since the product the customer wanted is not found, the store is losing a "hot" customer who is prepared to make a purpose. A bad search is a conversion eater; it takes up to 50% of buyers away from the site. According to statistics, visitors who use the search function on a site are more likely to make purchases. These are exactly the customers that marketers are fighting for.
A good search simplifies making a purchase. It is the main navigator and assistant for customers. But not all companies, even large market players, understand this concept.
Try going to your favorite online electronics store and enter the query “Apple smartphone" in the search bar. In 90% of cases, you will get chaotic results, which will include Samsung or Motorola smartphones, push-button telephones, covers, screen protectors, and other accessories. Everything except what you really need.
Effective search functions convert customers who are at the selection stage. These are people who are one step away from a purchase.
Whether “hot" customers take further action is completely dependent on how convenient the search process is on a particular site. It will either lead to conversion or inadvertently send customers to competitors with a more convenient search interface.
Search is not only relevant for navigation in online stores. Today, contact with any content on the site can occur through searching. The flow of information is becoming more powerful every day while people have less and less patience. For example, visitors arriving at a site may only spend two seconds to find the desired information. After that, they will move on. It's that simple.
All online stores and large sites are united by one problem: how to organize the structure in such a way that it is easy and convenient to navigate through huge volumes of information. Rubrics to measure convenience are subjective. What is convenient for one user may cause another to become frustrated and leave. Therefore, in large projects, no single strategy is ideal.
Evinent Search offers customers several packages with different sets of options.
An advanced package with dynamic filters, a unique design, thematic collections, multilingualism and a host of other useful options will cost several times less than western counterparts.
The uniqueness and advantage of the Evinent service lies in the quick setup of the search for customer requests and almost instant installation on the site. Programmers configure everything for a specific client request and issue a line of code that must be installed on the site. It takes a few minutes.
Another great thing about Evinent Search is that it is multilingual. It provides search support in several languages for multilingual sites. For example, if a person enters a query in Russian, the search will find the desired item in English and give a relevant result. This works for all language localizations.
Lastly, findings will be targeted based on the context of the request, the semantic meaning, and dozens of other behavioral parameters to make the search as personalized as possible. Results will be ranked by smart algorithms.
See how Evinent Search can improve your site with a 14-day free trial!
