Managing out-of-stock products on ecommerce sites

When a customer does not find a product on your site, they assume that you are not selling it and leave to look at competitors' offerings.

Imagine that someone is digging through your site or looking for a product directly by using your internal search. If they don't find what they're looking for, they'll assume that you don't stock it.

Managing out-of-stock products on ecommerce sites

Therefore, all items must be present in the issuing list, regardless of whether they are available or not. Also, using dynamic filters, you can create product lists sorted by:

  • Category
  • Tag
  • Brand
  • Other priority filters

This function is very useful if the buyer enters a search query for a product that is temporarily out of stock. This allows the visitor to see relevant offers or promptly contact a manager to determine future availability.

A short action plan: what to do

Create a widget on the page to display relevant products that the user may want to purchase.

Medium-sized sites are likely to have a couple thousand items in their inventory. If a product is temporarily out of stock, set up a redirect to the category page.

On the product page, inform potential customers about the item's temporary unavailability and offer to notify customer when the item is restocked.

Implementing the above recommendations will help:

  • Reduce the bounce rate
  • Increase conversion
  • Establish customer relationships with the sales department
  • Detect flaws in the functionality of the site

Evinent GmbH is a Germany-based company specializing in platform development for mobile devices and delivering B2B/B2C solutions without compromising on outstanding user experience. At Evinent, we take pride in transparency and detailed planning throughout the entire process. Our goal is to empower our customers to increase profits, expand their businesses, and drive growth.
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