When a customer does not find a product on your site, they assume that you are not selling it and leave to look at competitors' offerings.
Imagine that someone is digging through your site or looking for a product directly by using your internal search. If they don't find what they're looking for, they'll assume that you don't stock it.
Therefore, all items must be present in the issuing list, regardless of whether they are available or not. Also, using dynamic filters, you can create product lists sorted by:
- Other priority filters
This function is very useful if the buyer enters a search query for a product that is temporarily out of stock. This allows the visitor to see relevant offers or promptly contact a manager to determine future availability.
A short action plan: what to do
Create a widget on the page to display relevant products that the user may want to purchase.
Medium-sized sites are likely to have a couple thousand items in their inventory. If a product is temporarily out of stock, set up a redirect to the category page.
On the product page, inform potential customers about the item's temporary unavailability and offer to notify customer when the item is restocked.
Implementing the above recommendations will help:
- Reduce the bounce rate
- Increase conversion
- Establish customer relationships with the sales department
- Detect flaws in the functionality of the site