What is the difference between UPC (universal code) and SKU (product code)? What role does the article play for companies that offer their services online? Is it worth implementing the “search by article" function on your site? What benefits do you get?
What is zero-party data and how companies get it? How important are they for your business? Discover the advantages of zero-party data, value for analysis, and how the Evinent Analytics tool will help your business.
Does user behavior affect a site's position in Google search results? How can «click-through rate» (CTR) be used for SEO and site promotion?
Personalizing product recommendations provides significant benefits to both you and your customers by improving efficiency. Recommendation blocks allow shoppers to buy more goods without seeing items that aren't relevant to their needs. Evinent Analytics can help you create personalized ads to entice customers to buy.
A smart site search engine is an essential tool for increasing sales. What key features should a site search engine provide in order to satisfy customer requests and help companies sell more?
Customer lifetime value is a key indicator that affects customer relationships and revenue for businesses. What issues can CLV solve? How does it help run a business? How can you improve customer relationships to increase CLV?
Smart site search engine, intelligent search technology, multi-channel shopping, and other e-commerce marketing trends. What should marketers pay attention to in order to promote online businesses in 2021? What should they do to reach the TOP and beat the competition?
Progressive Web App (PWA) is changing the world of e-commerce. What is this unique technology, and what opportunities does it offer? How does PWA affect your conversion rate? Using Evinent Search leads to three times more page views.
Why is it important for all companies that want to grow and develop to take into account the interests of children born after 2010? What is Generation Alpha? What are the typical features of children in Generation Alpha? Why is this demographic such an important link in the e-commerce market?
Over 50% of internet traffic consists of mobile users. Many e-commerce businesses have two major sources of online sales: mobile applications and websites. What kind of channel can increase your conversion rate, and why?
The search bar is a significant factor for e-commerce sites. What goals does the search bar help achieve, and why do online businesses need one? Research supports the need for an efficient search bar to increase sales and improve the user experience.
A/B testing (split-testing) is an effective marketing analysis method for finding the best business solutions. With competent testing, you can both increase your conversion rate and project future online income. What is split testing and how does it work?
What is customer data in e-commerce and what we should do with it? What are the main types of customer data. How is the collection and analysis of customer information related to the success of a business strategy and the conversion rate of advertising offers?
Fraud and scams happen in all kinds of companies in virtually every industry.
It's a pity, but organizations don't take enough steps to fight back against fraud. This lack of initiative is either because it does not occur every day or because companies, both public and private, don't have enough experience and professional resources to manage the task.
Retail shopping practices have dramatically changed over the years, creating new opportunities to apply technology in different ways and increase revenue.
However, many things remain the same. Shoppers continue to check prices, compare products, read reviews, and consult friends or social media before buying.
This article unpacks what is hidden in the phrase “omni-channel retail practices.”
Fraud prevention and detection management are essential processes for businesses to protect their assets and operations.
Continuous analysis of company functions that affect finances can strengthen security and help to detect unauthorized activity.
IT technology provides solutions that can upgrade a company's level of security and install monitoring for both financial operations and complex processes like supply chain.
At first glance, CDP could be strongly associated with other ecommerce marketing tools created to manage customer data and complex data systems.
CRMs and Data Management Platforms (DMPs) both seem to have very similar functionality.
CRMs are typically used by sales managers while DMPs are used for building up advertising for targeted audiences. CDPs are intended to be used by marketing teams and operations managers.
In this article, we'd like to mark some fundamental differences that make CDP (Customer Data Platform) a unique and versatile option for a variety of businesses in comparison to existing technology solutions.
Let's dive more into the main differences between Customer Data Platform and tools like CRM, DMP (Data Management Platform), or Delivery systems.
In this article, we will lead you through how to enhance the customer experience and conversion rates on your ecommerce website by optimizing search bar functionality.
An enhanced search bar will help visitors quickly locate what they're looking for among thousands of items on your site.
You may consider site search to be a basic feature for an online shop, but a lot of ecommerce stores do not recognize the full value of an efficient search bar.
Nowadays, more people search on mobile phones than computers or even laptops. They're also more likely to leave a site if it isn't mobile-friendly or properly customized for mobile navigation. Mobile-friendly platforms and quick navigation are key to providing a satisfactory user experience. However, these two elements alone don't always lead to success in website optimization. Content also plays a significant role.
Autocomplete is a search feature that enables search engines to predict a query and make suggestions in real time as a user types it.
The user can choose any of the autocomplete suggestions to begin the search without needing to type out the full query.
Sites from a variety of industries can use autocomplete to help users navigate, locate products, or find content.
The search bar incorporated into a website can be treated as a kind of conversation window between the user and the website or mobile app.
After experiencing trouble with site navigation, users have other options like searching keywords. They will expect to find relevant items, products, or services.
In order to install the Evinent smart search engine on your site, you must provide our developers with a data feed.
In this article, we will provide you some crucial information to guide you through the formation of the feed, even if you have not worked with this type of upload before.
If you are looking for a service to help your customers find products on your online shop or marketplace site, Evinent Search is an ideal choice.
You can make the most of this service by using keywords on your site to help customers find the products they want.
Instead of making customers search on their own, Evinent Search narrows down the products that they may want to buy.
Dynamic filters is one of the most important features in Evinent Search.
With this function, lists of products or filters with values are generated instantly during a search query.
The value of dynamic filters lies in the complexity of independent implementation. To set up dynamic filters, you need to be able to implement filters for a broad range of product groups that belong to different categories.
This is especially difficult for online stores that offer a variety of products -electronics, clothing, household appliances, jewelry, toys, etc.
When a customer does not find a product on your site, they assume that you are not selling it and leave to look at competitors' offerings.
Imagine that someone is digging through your site or looking for a product directly by using your internal search. If they don't find what they're looking for, they'll assume that you don't stock it.
One of the most important pillars of online marketing is understanding that most consumers are more likely to change online shops or brands if a company doesn't send them personalized communications.
That is where we come in. We have created a digital ecosystem with a powerful set of digital solutions designed to satisfy high-level business expectations and enhance individual customer experiences.
The benefits of EVINENT Digital Success Ecosystem are innumerable. This tool gives companies the ability to distinguish between competition and drive more customer engagement. Partnering with Evinent promotes longer and steadier retention and, obviously, more resulting revenue.
Search engines are smart machines that provide quick answers. They exist to discover, understand, and organize web content to offer the most relevant results to users' questions.
If your site can't be found, there's no way you'll ever show up in the results page.
The same is true for online shops and other ecommerce companies that need to maximize effectiveness and revenue by helping their potential customers find the right products and services on their websites.
Many online shops, including big ecommerce retailers, vary in terms of popularity, market position, and specialization according to their respective industries and target audiences.
But the common factor for all is that every website can be regarded as successful when it increases the number of visits, new customers, customers with repeat visits, and purchases to achieve higher revenue.
Imagine that a customer goes to an online store, does not find the right product, and then moves on to a competitor. Since the product the customer wanted is not found, the store is losing a "hot" customer who is prepared to make a purpose. A bad search is a conversion eater; it takes up to 50% of buyers away from the site. According to statistics, visitors who use the search function on a site are more likely to make purchases. These are exactly the customers that marketers are fighting for.
In order to prevent and manage risks to businesses, careful planning and consideration are needed. No company or individual is beyond the reach of certain risks.
That's why many organizations rely onrisk management solutions and enterprise management software to assist them.
The first step for companies is to research what tools are out there and see which risk enterprise management solution has the components you need to meet your internal goals.
Mortgage fraud can lead to long-term, widespread schemes to illegally obtain money and property.
Fraud in its simplest form is an intentional misrepresentation when one party deceives another by presenting inaccurate information or facts.
Housing or mortgage fraud can be committed by individuals who intend to occupy a property as a primary residence or by groups who commit fraud with the help of rental properties.
Loss prevention is a set of practices used by organizations to preserve profit.
Financial or product loss can be caused by theft, fraud, waste, abuse, or misconduct. Losses negatively affect business processes and procedures. Loss prevention is particularly troublesome within the retail sector, but can also be widespread throughout other industries.
Tax fraud occurs when an individual or a firm deliberately falsifies data on a tax return to reduce the amount of taxes owed or avoid paying taxes altogether.
In the U.S., taxpayers are required to file a tax return and pay the correct amount according to their respective incomes, deductions, etc.
The pharmaceutical industry is among the wealthiest and most influential sectors with annual sales expected to exceed $2 trillion in 2020.
However, it is also one of the most complicated industries in terms of preventing and detecting fraud.
Insurance fraud is any act that intentionally violates an insurance process. This occurs when claimants attempt to obtain some benefit or advantage they are not entitled to or when an insurer deliberately denies some benefit that has to be provided.
Insurance fraud poses a significant problem to society. Governments and businesses have to take action to block or reduce its negative influence.
Insurance fraud is not as visible and readily apparent as other crimes. Investigations reveal that approximately every tenth dollars is wasted because of fraud, resulting in losses of more than $100 billion annually.
Fraudulent activity in healthcare is generally related to insurance, billing, or treatment.
Insurance fraud occurs when a company or a person cheats an insurance company or state healthcare program. The exact methods can vary since scammers are always inventing new tricks to undermine the law.
In this particular article, we will delve deeper into medical fraud, explore real-life cases, and identify protective measures that can be used to fight and prevent against this type of fraudulent activity.
It's tough to succeed in the logistics and transportation industry, especially with long-distance routes.
A highly competitive market and low profit margins push companies to be proactive and quickly make decisions to stay ahead.
Considering that there's little room for error in such an environment, fraud can pose a significant, or even existential, threat. For example, in 2016, a logistician was arrested for embezzling nearly $2 million over a three-year period.
Smaller and midsize companies are under threat as well. On average, midsize companies lose around $150k a year to fraud.
It is impossible to separate an individual business from its larger industry or the world economy as a whole. Businesses must understand their role within this global framework to reach strategic goals.
It is especially important for companies to have a clear strategy during times of crisis to ensure productivity and core operations.
Experts claim that up to 10% of revenue related to human resources may be lost due to operational abuse. In many senses, ordinary employees present the biggest risk of fraud to business owners and leaders.
Without a doubt, many of us understand that this fraudulence can happen to any company, but not everyone can visualize to what extent. Every business must have policies in place and a strategic roadmap to protect its core assets.
Private business can maximize their revenue by becoming as efficient as possible and eliminating wasted time, effort, and resources. Businesses that use automation to optimize their processes are more likely to adapt to changing conditions and anticipate future needs.
According to economists, manufacturing businesses are ranked fourth in the number of reported fraud cases and second in total money lost out of all industries. The most common types of fraud are related to corruption, fraudulent payoffs, and doctored financial records.
Battling fraud is complicated by the fact that fraud in manufacturing usually continues for two years before it is detected. Occupational fraud is more likely to be detected by accident than by internal or external audit and controls.
The most common reason that companies are vulnerable to fraud is a lack of sufficient controls and analysis to detect suspicious behavior. The most sensitive areas are accounting, financial operations, materials, and supply chain.
These are several methods that businesses can use to develop a strong policy on preventing fraud
Every business, big or small, must re-evaluate its strategy and conduct an effective audit to monitor ongoing changes. Otherwise, these businesses risk remaining in unstable, costly positions that leave them vulnerable to market volatility.
Are you stressed that your company is spending too much money on office supplies and wasting finances on useless materials?
In a turbulent period of global crisis and uncertain financial markets, optimization is even more important than it was during times of abundance.
Many companies think of shifting to less expensive offices. While that may reduce rent expenditures, it's likely to have little effect on consumables like water, paper, and office supplies.
In a time of market turbulence and external influences like coronavirus shocking the world economy, business leaders have to consider innovative ways of improving business performance.
For years, fraudsters hunted for numbers from credit cards and printed them on blank ones to use at brick-and-mortar stores. According to researchers, it takes a long time, sometimes more than a month, to detect fraud that occurs at brick-and-mortar establishments.
Most companies have access to volumes of data, but have no idea about how to organize it, what to do with it, or how to leverage it across functional departments. This lack of direction can contribute to disjointed customer experiences and a lack of customer retention.
Many different kinds of customer data platforms have been created throughout the years to satisfy the needs of various businesses. These platforms are especially popular with commerce-based companies. However, all sectors and departments can benefit from analytics, including companies that provide Human Resources services and corporations with large HR departments.
In order to promote significant growth, companies need a robust strategy to reshape their operating processes through customer data management. That magic force is already here — it's called machine learning. You'll see in this article how machine learning algorithms can increase the effectiveness of CRMs to maximize efficiency within your daily operations.
In modern times, e-commerce fraud prevention is crucial to protect the stability of your business and the privacy of your customers.
We believe that technology can change our lives for better. In a highly competitive world, we look for effective tools to help us make money, achieve personal wellness, and save time.
Evinent Analytics is a Customer Data Platform with powerful analytical tools that can be universally applied to any industry.
Best of all, our platform integrates with various CRMs, ERPs, call centers, accounting systems, and online shops.